About the programme Start-up Accelerators of MeitY for pRoduct Innovation, Development and growth (SAMRIDH)programme has been launched during August 2021 by Ministry of Electronics & Information Technology so as to create a conducive platform to Indian Software Product start-ups to enhance their products and securing investments for scaling their business. The programme is being implemented by MeitY Start-up Hub (MSH). The programme aims to further the Indian start-up growth which has seen the emergence of 63 Unicorns is now the third largest Unicorn hub globally with a total valuation of 168 Bn USD. Benefits to startups The SAMRID Hprogramme will focus on accelerating the 300 start-ups by providing customer connect, investor connect, and international immersion in next three years. Also, an investment of up to Rs 40 lakh to the start-up based on current valuation and growth stage of the Start-Up will be provided through selected accelerators. It will also facilitate equal matching investment by the accelerator / investor. Source : https://meitystartuphub.in/